We build the systems small businesses run on.

The full Bagnolify treatment, for a Vietnamese bakery-restaurant group in San Francisco and Berkeley. We built the website and menu, then put that same menu live across six ordering platforms. We ran the marketing — Meta campaigns with local creators on a $50-review program, plus printed posters we graded against camera footage: who stopped, who walked in.

Behind the counter, we automated the books. Two pieces of software — Xero Stage 0 and Stage 1 — scan every physical receipt, extract the invoice data, and post each expense to the P&L. A third, Platform Profits, pulls each platform’s monthly sales, nets out commissions and tax, and files those too. We installed sixteen security cameras across locations, wired to the office TVs and the owner’s phone. And when the owner began selling his perfected business model to new operators, we built the franchise line: bread and meat equipment, recipes, training, and onboarding — all purchasable from the site.

Website & menus · Snackpass, DoorDash, Uber Eats, Grubhub, Menufy, Hungry Panda · Meta ads & creator program · Poster analytics · Receipt-to-P&L automation (Xero) · Platform revenue reporting · 16-camera security network · Franchise & equipment storefront

We helped open the doors of a Berkeley burger restaurant: built the menu, set up supply and distribution through Sysco, put the employees on payroll — and wrote it all down. Hiring, training, ordering, marketing: a repeatable playbook, so the owner runs every cycle herself, without us.

Opening setup · Menu · Sysco supply chain · Payroll · Operations playbook

Close brand consulting for a family-owned business making authentic food. They were drifting toward contemporary-style marketing; we kept every decision anchored to what they actually are. We built the website, linked online ordering to their point of sale, and gave the owner a backend for adding and removing pickup slots around her own schedule — so she never gets overwhelmed. Sales grew until they opened a storefront.

Brand consulting · Website · POS-linked ordering · Pickup-slot backend

Our first client: a student at our school moving $70,000 of Chex Mix through Instagram DMs. We built him a website with online ordering, so orders stopped living in his inbox — a system where there wasn’t one.

Website · Online ordering

Two builds for a member of the Berkeley Mechanical Engineering Consulting Club. First, a portfolio that puts his projects in front of recruiters. Second, an outreach engine: software that scrapes his target market for companies worth partnering with, then drafts and finalizes the emails — the whole pipeline from prospect list to sent message, automated.

Portfolio site · Market scraping · Automated email outreach

A student wrote a book about ADHD — and how other students can overcome it. We built the machine around it: set up his Amazon account, published through KDP, built the platform site for the book, and ran Google Ads to put it in front of readers.

Amazon & KDP setup · Platform site · Google Ads

An ADHD specialist — coach, life coach, and college-essay mentor — running a private practice that needed a front door. We built the website where clients find, understand, and book her services.

Practice website

A church with a foundation behind it, and no way for people to find either. We built the website that tells visitors what the ministry does, what it believes, and how to take part.

Website

Ahead of her fashion show, a design student in Savannah, Georgia wanted her work where clients and employers could see it. We built a portfolio that gathers her projects and designs — and her classmates’ — into one place built to get her hired.

Portfolio site · Work curation

Our first international engagement: menu and website for a Filipino restaurant shop in the Philippines.

Menu · Website

Paid campaigns in the run-up to a streetwear brand’s big launch, built to drive reach and sales before the drop. The drop sold out.

Launch ads · Audience targeting

After graduating from the Dragon Kim Fellowship, we went back for the next class. We built websites for fellow nonprofit projects — Pages for the Soul, Speak Up Leadership, Allergic to the Max, and more — mostly free, working side by side with the founders until each site said exactly what they meant.

Websites · Story & brand alignment · Pro bono

A website built for outreach — helping a property management company modernize and get found.

Website

A clean site for a lawyer: past cases, credentials, contact. Helping one more business modernize.

Website